This is my take on doing a complete rebrand for a small braiding business called Luvv Braids. The goal for this rebrand was to image the brand as a major brand that is not only known for braiding hair but known for being versatile with other styles, and having a cosmetic line to help maintain those styles.
Luvv Braids is entering a new era of styling and beauty through a fresh, modern rebrand that highlights creativity, confidence, and quality. The rebrand introduces new visuals and mockups that showcase an elevated logo, earth tone themed color palette, and stylish packaging concepts that reflect the art and quality behind every braid and hair style. Alongside this transformation, Luvv Braids is exploring the launch of a potential cosmetic line, expanding the brand beyond hair care into beauty essentials that complement its bold identity.
This brand’s mission is simple, celebrate beauty, culture, and confidence through the art of braiding. Dedicated to providing high quality, creative, and protective styles in a welcoming space where every client feels valued and empowered
